土曜日, 3月 21, 2009

From Winter to Spring, From Market Expectator to Player

It's still mid-March but I already put away my winter clothes. Spring cool breeze and the warmer sunshine has been greeting Tokyo the past two weeks. This year is my first spring in Nerima and I'm overwhelmed by th strong wind creating havoc at my rooftop balcony. It's getting in my nerves, not to mention it's scaring me with its howls and instantaneously the laundry pole and the heavy metal shoe hanger flies away. It scares me that they will bang into the glass walls of one of my bedrooms. My terrace mini-garden plan would have to be postponed to solve this scary and annoying strong wind problems first..
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I realized that to be succesful at work, I need to do a lot of research. I subject myself now to fully being aware of how customers behave and how the Japan market use their mobile phones. One of the most successful (and CRM trendsetter) here is McDonalds. The downside is I got hooked up too! In a week's time, I got myself 5 figurines, which meant 5 days Happy Meal trips to my neighborhood McDo. Back in PH, McDo is known for its strong marketing and for its management who believe in CRM and who fully supports actions based on their customer's buying behavior. As our Pres says, well, it's an exciting world, and there is so much room to learn and chances to be successful. From being expectator, I want to actively be more involved in the creative, competitive and fast world called Marketing.
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At a Leadership Training I attended last Thursday, I learned that to be successful in the fashion industry, even for an IT person like me, one must be a fashion leader. I will be.
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The extraordinarily close relationship between me and T actually as a downside. We sometimes get into each other's nerves. What glues us together is our love and need for each other, but we both worry that it might not be enough. So for my part, I have been thinking and realized that need to get shift back some of those passion to work. T is slightly concerned that I've not been paying attention to my fashion, I agree. So back to basics - trips to the salon and be the old confident, fabulous me again!

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